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Well that could be set to change too. As part of the deal, Woolworths will undertake to purchase 350,000 cases of 'own label' beer annually. It seems that the recent rise of 'own label' supermarket brands isnt just restricted to beans and tomato sauce, so expect to see a six pack of 'Woolies Wheat Beer' on the shelf of your local BWS or Dan Murphy's in the not too distant future.
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Tony Jones, Chief Brewer reveals: “The hops we are using to create the latest version of Hop Thief are a combination of the well established Australian variety Pride of Ringwood, which is known primarily as a bittering hop, and the locally-bred aroma variety known as Southern Hallertau.
“We have used hop flowers secured fresh from the 2009 Tasmanian harvest rather than using the commonly available pellet form and add them late in the fermentation process so we capture the floral flavours otherwise lost during boiling.”
Jones explains the fermentation process: “Instead of using a hop back which runs hot wort over the hop flowers, the team at the Malt Shovel Brewery will be using an original process to infuse the hops by circulating beer late in the fermentation, over the hops and back into the vessel. The piece of equipment they will be using to carry out the process has been affectionately dubbed the ‘Hopperator’”.
James Squire’s Hop Thief Ale is best enjoyed with spicy and flavoursome meat dishes or strong cheeses to balance out the bitterness of the beer – making it perfect for savouring on a cold winter’s night.
The beer will be available at a rrp of $57.99 per carton & $18.99 per 6 pack .
Further afield,
Little Creatures Victorian cousin, White Rabbit, Healesville has now opened its doors and should now be well on their way to trial brew #4. West Aussie Head Brewer, Dean Mcleod (formerly Colonial Brewing & Little Creatures) is working with open fermenters in the brewhouse, english ale yeast strains and all australian hops in a quest to perfect a 5.2%abv "nut brown dark ale" where "the beer delivers mouth filling malt characters, lively fruit driven complexity, a reassuring bitterness, all of which congregates into a delightful balance of flavour". Expect to see it as a guest beer at either Fremantle or Melbourne venues soon - likewise beers from Byron Bay's relatively new brewer Stone & Wood (part owned by former Matilda Bay brewer, Brad Rogers) may make an appearance, as Little World Beverages, parent company to Little Creatures, recently acquired a 20% stake in the new venture. Tasmania's Moorilla Brewery are due to launch their 2009 Imperial Stout, with a limited availability of just 1515 bottles. The 330ml bottles are $25 each or $600 for the 24pk - so I might have to give this one a miss!!
In the Hunter Valley, NSW, Bluetongue Brewery have announced the construction of a new $120 million brewery, with building to begin next month - hoping to be done and dusted by March 2010.
Bluetongue (who only started in 2003) are of course now owned by Coca Cola Amital, who are causing further speculation on greater consolidation in the industry by being linked to a possible merger with #1 brewer, Fosters. CCA who distribute the SABMiller portfolio in Australia (Castle, MGD, Pilsner Urquell etc) were mooted to be a takeover target for #2 brewer, Lion Nathan not too long back - before they themselves were approached for a buyout from Japan's Kirin Holdings. That looks set to be finalised soon. The other twist in the plot is that Kirin's main rival back home, Asahi, last month completed the purchase of Schweppes Australia from Cadbury (after CCA declined the option) - don't be surprised if we see them take a dip into the Aussie beer market sooner rather than later.
Further afield,
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In the Hunter Valley, NSW, Bluetongue Brewery have announced the construction of a new $120 million brewery, with building to begin next month - hoping to be done and dusted by March 2010.
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WA Beer Week 2009 : List of events later this week and keep an eye out for our beer recipe a day throughout the celebration of Western Australian brewing, June 6th-14th.
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